STACEY FARRAR-HERMES
Principal + Co-Founder
Stacey is a creative and branding executive with vast experience working with a diverse group of media brands including Glamour, Details, Food & Wine and PEOPLE StyleWatch.
Most recently, Stacey served as the Executive Brand Director of Traditional Home and the Luxury Home Portfolio at Meredith Corporation.
Stacey’s creative spirit led her to the documentary film industry where she served as the Marketing Director for the Maysles Documentary Center, and oversaw the PR and marketing for Albert Maysles' award-winning last film
"In Transit". Additionally she produced projects for Abigail Disney's Fork Films.
Stacey lives in Manhattan with her husband and two sons, and is the co-host of the ”Moms of Boys” podcast launching this fall.
BETH MCDONOUGH
Principal + Co-Founder
Beth is a seasoned marketing and sales professional with extensive experience working with top brands in the luxury home, fashion and travel industries. Most recently, Beth served as the publisher of Traditional Home and thirteen titles within the Luxury Home Portfolio at Meredith Corporation, where she and her team developed and executed a series of custom content, partnerships and programs for brand partners. Her passion is to help brands achieve their business objectives through creative solutions to drive brand awareness and revenue growth.
McDonough was recently honored as one of Folio Magazine’s Top Women In Media in June 2019. She received a bachelor’s degree from Barnard College and lives in Beacon, N.Y. with her husband and two children.